Case 02 · Spatial IoT
CH.5 · Expanding the B2B spatial platformSmartThings Pro Interactive View
B2B space management on a 3D floor plan
Designed the signature feature of SmartThings Pro — turning 2D building plans into 3D maps and managing IoT, robots, ships and even vehicles in one spatial view.
Context · Problem
Entering the building-management (BMS) market as a latecomer against established players, we needed a clear differentiator that shows real spaces accurately.
A latecomer
Established solutions already own the building-management market, so a feature list alone can't differentiate. We needed a space-first solution that shows the building exactly as it is and lets you manage it right there.
Operations at scale
Building operators manage many floors, spaces and devices at once.
Mixed devices
B2B IoT and B2C (SmartThings) devices, robots, ships and vehicles all have to be handled in one place.
Role · Approach
Redesigning a spatial experience proven in B2C for B2B operations
Role: UI/UX design lead (including the Interactive View concept); exhibition concept and operation
- 01
On board from the start
Joined SmartThings Pro from its early days and set the direction of extending the B2C Map View experience to B2B.
- 02
Built for operators
Added editing and filtering to fit the efficiency needs of large-building operators.
- 03
Space as a platform
Designed the 3D map as a shared space that carries not only IoT devices but robots, ships, vehicles and occupancy data.
- 04
Showing value at exhibitions
Designed and ran the CES 2025 booth concept and exhibition screens to show the differentiator live.
Key Design · IoT
From 2D plan to 3D map — manage right on the space
- 1·23D floor plan (shown at ISE 2025)rAVe [PUBS] ↗
- 3Occupancy heat map — presence · CCTV crowd levelssamsung.com ↗
- 4Node-RED-based B2B automationsamsung.com ↗
- 1
2D plan → 3D map, automatically
AI analyzes a building's 2D plan and converts it into a 3D map. Operators see devices on the real layout, not in a list.
- 2
B2B and B2C devices in one space
Places and manages B2B IoT and B2C (SmartThings) devices on the same 3D map, with editing and filtering for large buildings.
- 3
Occupancy heat map
Heat-map sensors (presence) and CCTV (crowd levels) paint an occupancy heat map on the 3D map, applied to energy saving.
- 4
Node-RED-based B2B automation
A Node-RED-style tool that connects devices, conditions and actions with lines, so complex B2B automation can be built visually.
Key Design · Robots
Robots on the same 3D map
- 1
Commercial robots in real time
Integrated with Big Wave Robotics to show the setup, movement and status of delivery, guide and cleaning robots on the 3D map in real time.
- 2
Showcased at AW 2025
At AW 2025 (2025.03.12–14, COEX, Seoul), Big Wave Robotics showed integrated robot management with SmartThings Pro through its SOLlink enterprise API.
- 3
No separate system needed
Several robots can be managed together in the SmartThings Pro spatial view without a separate control system. Quadruped robots are planned next.
Key Design · Ships
Beyond buildings — ships at sea
- 1
With Samsung Heavy Industries
Worked with Samsung Heavy Industries to manage the location and operation of ships sailing worldwide on one screen.
- 2
The ship as a space
Extended the spatial view from buildings to ships, showing and controlling device status and energy by ship zone.
- 3
CES 2025 ship booth
Led the concept and design of the CES 2025 SmartThings Pro and ship booths, and ran them on site.
Key Design · Vehicles
Into mobility — the Kia PV5 PBV
- 1
Applied to the Kia PV5
Extended the SmartThings Pro spatial view to the Kia PV5 PBV, showing and controlling devices on the vehicle's interior layout.
- 2
Store and vehicle as one
Business customers link their vehicle with store and workplace devices through automation routines, managing the store remotely even while driving.
- 3
Samsung–Kia mobility partnership
The Samsung–Kia partnership to extend SmartThings Pro into mobility was announced at Kia EV Day (2025.02.24, Tarragona, Spain).
Impact
- 2024.11SmartThings Pro launch
- Red Dot2025 Design Award
- SmartThings Pro launched in 2024.11, with Interactive View front and center as its signature differentiator
- Led concept and design and ran the CES 2025 SmartThings Pro and ship booths; designed exhibition screens for KIES 2025 and AW 2025
- Robot integration (SOLlink × SmartThings Pro) showcased with Big Wave Robotics at AW 2025
- Mobility integration extended through the SmartThings Pro × Kia PV5 PBV partnership
- 2025 Red Dot Design Award (SmartThings Pro)