GenAI UX & Design Automation
AI in SmartThings Pro — one conversation for a complex B2B solution — and design automated from PRD to Figma UI guide.
2026.01 – present
In progressConfidentialPrincipal UX Designer · Samsung Electronics
KyungJun Lee이경준
Designing with AI & for AI
Principal UX Designer with 21 years at Samsung Electronics — 9 as a software engineer, 12 in UX — turning complex technology into experiences anyone can use. Now leading GenAI chatbot UX and AI-driven design automation. Built Samsung's first Digital Twin and spatial IoT products from 0 to 1, with 6+ global design awards and 13+ granted patents. Finds business opportunities through research and steps into the UX PM role when needed.
- 21 yrsat Samsung Electronics9 in software · 12 in UX
- 6+Global design awardsRed Dot · iF · IDEA · Good Design and more
- 13+Granted patents & GUI designs+ 5 pending
- 130K+Smart-apartment households on SmartThingsB2B Home IoT business
- 8% → 12%SmartThings adoption after usability fixesSmart-apartment research
Selected Work
Work
SmartThings Pro Interactive View
Designed the signature feature of SmartThings Pro — turning 2D building plans into 3D maps and managing IoT, robots, ships and even vehicles in one spatial view.
2024.03 – 2026.01
- Red Dot Design Award 2025
Samsung's First Digital Twin
Built Samsung's first Digital Twin from 0 to 1, uniting building and campus operations and energy management around space.
2023.09 – 2024.04
- iF Design Award 2026
- IDEA Design Award, Silver 2025
SmartThings Map View
Proposed a SmartThings experience where you see and control devices on a 3D plan of your actual home instead of a list of icons — and launched it first for smart apartments.
2023.01 – 2023.12
- iF Design Award 2024
Smart-Apartment IoT Usability Research
As the UX researcher, designed, ran and analyzed usability research at three smart-apartment complexes, then fixed the hurdles it found — raising SmartThings adoption.
2021.11 – 2022.12
B2B Home IoT Opportunities
Found B2B opportunities through snowball research in Korea and the US, then turned them into a business with smart-apartment UX — 130,000+ households on SmartThings.
2018.09 – 2021.10
- iF Design Award 2020
- Good Design Award, Silver 2019
Capabilities
Four ways I work
- 01
AI UX & design automation
Designed GenAI chatbot UX and architecture, now sold as a SmartThings Pro feature. Building PRD-to-Figma UI guide automation with Claude and Figma MCP, AI-ready tokens and AI translation guidelines.
Related cases: GenAI UX & Design Automation
- 02
Complex B2B spatial UX
Turns 2D plans into 3D maps managing IoT, robots, ships, vehicles and occupancy. Samsung's first Digital Twin now runs Korea's first SmartScore Gold building.
Related cases: SmartThings Pro Interactive ViewSamsung's First Digital TwinSmartThings Map View
- 03
UX research & business strategy
Found B2B opportunities through Korea–US interviews, shadowing and home visits, growing to 130K+ households. As UX researcher, raised adoption from 8% to 12%.
Related cases: B2B Home IoT OpportunitiesSmart-Apartment IoT Usability Research
- 04
Engineering-driven innovation
Nine years on protocols, GPS and Samsung's first eSIM. Form-factor UX shipped on Galaxy S8 and Fold, the first CES 2018 MDE theme, 13+ patents.
Related cases: Software EngineerAdvanced UX — New Form FactorsMDE · Connectivity · Voice UX
Career
From engineer to AI UX leader, 21 years
- 2005.02 – 2014.03Protocols, GPS, SIM/eSIMMobile Protocol, System & SIM/eSIM, Mobile (MX)
- 2014.04 – 2016.09New form-factor USPs, prototypingAdvanced UX Concept & Prototyping, Mobile (MX)
- 2016.09 – 2018.09MDE, Bixby VUI, connectivity UXConnectivity & Multi-Device Experience Lead, Mobile (MX)
- 2018.09 – 2021.10B2B Home IoT opportunity & businessB2B Home IoT Strategy
- 2021.11 – 2022.12Smart-apartment IoT usability researchSmart Apartment IoT
- 2023.01 – 2023.12SmartThings Map ViewSpatial UX Lead (SmartThings Map View)
- 2023.09 – 2024.04Samsung's first Digital TwinUX PM, Digital Twin
- 2024.03 – 2026.01SmartThings Pro Interactive ViewB2B Spatial IoT UX Lead (SmartThings Pro)
- 2026.01 – presentGenAI chatbot, AI design automationGenAI UX & Design Automation Lead
Recognition
6+ global design awards
- 2026iF Design AwardSamsung b.IoT Digital Twin
- 2025Red Dot Design AwardSmartThings Pro
- 2025IDEA Design Award, SilverNBS b.IoT Digital Twin Solution
- 2024iF Design AwardSmartThings Map View
- 2020iF Design AwardImmersive Home Experience
- 2019Good Design Award, SilverSamsung Home IoT Resident App
13+ granted patents & GUI designs · 5 pending
Let's talk about the work
kj197835@gmail.comLinkedIn ↗