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About · KyungJun Lee 이경준

Turning complex technology into experiences anyone can use

Principal UX Designer with 21 years at Samsung Electronics — 9 as a software engineer, 12 in UX — turning complex technology into experiences anyone can use. Now leading GenAI chatbot UX and AI-driven design automation. Built Samsung's first Digital Twin and spatial IoT products from 0 to 1, with 6+ global design awards and 13+ granted patents. Finds business opportunities through research and steps into the UX PM role when needed.

  1. 012005 – 2014

    Depth in technology, as an engineer

    Nine years building mobile protocols, system software and SIM/eSIM. Led Samsung's first eSIM with Sprint and verified in the field across the US, Europe and Asia.

  2. 022014 – 2022

    The human view, in UX

    Moved to UX, covering concept, design and working prototypes on my own. Led the multi-device connection experience (MDE), then found B2B opportunities through Korea–US research and turned them into the smart-apartment business.

  3. 032023 – now

    0→1 and the AI shift, as a Principal

    Built spatial IoT solutions from 0 to 1 — SmartThings Map View, Samsung's first Digital Twin and SmartThings Pro Interactive View. Now leading GenAI chatbot UX and AI-driven design automation.

Career timeline

Samsung Electronics · 2005.02 – present · 21 years

2026.01 – presentPrincipal UX Designer · GenAI UX & Design Automation LeadGenAI chatbot, AI design automation
2024.03 – 2026.01Principal UX Designer · B2B Spatial IoT UX Lead (SmartThings Pro)SmartThings Pro Interactive View
2023.09 – 2024.04Principal UX Designer · UX PM, Digital TwinSamsung's first Digital Twin
2023.01 – 2023.12Principal UX Designer · Spatial UX Lead (SmartThings Map View)SmartThings Map View
2021.11 – 2022.12Senior UX Researcher & Designer · Smart Apartment IoTSmart-apartment IoT usability research
2018.09 – 2021.10Senior UX Designer & Researcher · B2B Home IoT StrategyB2B Home IoT opportunity & business
2016.09 – 2018.09Senior UX Designer · Connectivity & Multi-Device Experience Lead, Mobile (MX)MDE, Bixby VUI, connectivity UX
2014.04 – 2016.09Senior UX Designer · Advanced UX Concept & Prototyping, Mobile (MX)New form-factor USPs, prototyping
2005.02 – 2014.03Software Engineer · Mobile Protocol, System & SIM/eSIM, Mobile (MX)Protocols, GPS, SIM/eSIM

Skills

CategorySkillsWhere used
AI UX
  • Generative AI UX
  • Conversational Design
  • Voice UI (VUI)
  • AI Design Automation
  • AI-ready Design Tokens
  • Prompt Engineering
GenAI chatbot, AI translation, automated Figma UI guides, Bixby VUI
UX & UI design
  • UX Strategy
  • UI Design
  • Design Systems
  • Interaction Design
  • Spatial & 3D UX
  • Multi-Device UX
Map View, Interactive View, Digital Twin, MDE
UX research
  • Surveys
  • Focus groups (FGD)
  • IDI
  • Shadowing
  • Home visits
  • Usability testing
  • Stakeholder mapping
  • Journey maps
Korea–US IDIs, shadowing and home visits; research at three smart-apartment complexes
Planning & leadership
  • UX PM (PRDs)
  • Roadmaps & priorities
  • Cross-functional lead
  • Exhibition concepts
Digital Twin UX PM; CES 2018, 2024 and 2025 exhibitions
Domains
  • IoT
  • Smart Home
  • Smart Building
  • BMS
  • Digital Twin
  • Energy management (BEMS)
  • Robotics
  • B2B solutions
SmartThings, SmartThings Pro, Samsung Heavy Industries, Big Wave Robotics
Programming
  • Python
  • R
  • Java
  • C
Data analysis, Android prototypes, embedded software
Engineering
  • GSM · RRM · E-GPRS
  • GPS
  • SIM & eSIM
  • Bluetooth & BLE
  • Wi-Fi
  • Android system software
Nine years as a software engineer, Samsung's first eSIM, connectivity UX
Methods & analysis
  • TRIZ
  • Data analysis
  • Patent ideation
TRIZ Expert Level 2 & instructor, Data Science Level 2, 13+ patents

Tools

CategoryToolsWhere used
AI tools
  • Gemini
  • ChatGPT
  • Claude
  • Midjourney
  • Adobe Firefly
  • AI video & music tools
Led AI tool adoption for the UX group; building AI design automation
Design
  • Figma
  • Sketch
Led Figma adoption for the organization; UI/UX design throughout
Prototyping & video
  • Android Studio
  • Final Cut Pro X
  • Motion design tools
Working prototypes in Advanced UX; MDE and connectivity UX prototypes
Collaboration & docs
  • PowerPoint
  • Confluence
  • Jira
PRDs, research reports, exhibition concepts
Development & debugging
  • Trace32
System and protocol debugging as a software engineer

Education

  • B.S. in Computer Engineering, Dongguk University2005

Certifications

  • Samsung Data Science Level 22025.02
  • TRIZ Expert Level 2 · In-house Instructor Level 12017.01