GenAI UX & Design Automation
AI in SmartThings Pro — one conversation for a complex B2B solution — and design automated from PRD to Figma UI guide.
2026.01 – present
In progressConfidentialCareer flow
From engineer to Mobile UX, B2B research, spatial UX and now AI UX: 21 years of work, newest first. Each chapter builds on the one before.
2026.01 – present
CH.6
CH.5 → CH.6Making complex B2B solutions easy for anyone, through conversational AI and design automation
AI in SmartThings Pro — one conversation for a complex B2B solution — and design automated from PRD to Figma UI guide.
2026.01 – present
In progressConfidential2023.09 – 2026.01
CH.5
CH.4 → CH.5Taking the spatial experience proven in B2C Map View to buildings, complexes and ships
Designed the signature feature of SmartThings Pro — turning 2D building plans into 3D maps and managing IoT, robots, ships and even vehicles in one spatial view.
2024.03 – 2026.01
Built Samsung's first Digital Twin from 0 to 1, uniting building and campus operations and energy management around space.
2023.09 – 2024.04
2023.01 – 2023.12
CH.4
CH.3 → CH.4Turning floor-plan and device know-how from smart apartments into seeing the home in 3D instead of a list
Proposed a SmartThings experience where you see and control devices on a 3D plan of your actual home instead of a list of icons — and launched it first for smart apartments.
2023.01 – 2023.12
2018.09 – 2022.12
CH.3
CH.2 → CH.3Building on connected-device experience to find, through research, where SmartThings could grow into B2B — and launching it
As the UX researcher, designed, ran and analyzed usability research at three smart-apartment complexes, then fixed the hurdles it found — raising SmartThings adoption.
2021.11 – 2022.12
Found B2B opportunities through snowball research in Korea and the US, then turned them into a business with smart-apartment UX — 130,000+ households on SmartThings.
2018.09 – 2021.10
2014.04 – 2018.09
CH.2
CH.1 → CH.2From an engineer who knows the technology deeply to a UX designer who shapes how people use it
Led the UX of 'Effortless Connection', MX's first Multi Device Experience concept built around Samsung Connect (SmartThings' forerunner) — making device connections easy for anyone.
2016.09 – 2018.09
Found new UX for the Galaxy S8's new form factor — SW navigation, the front-camera punch hole — patented it and shipped it on the S8, covering concept, design and prototype on my own.
2014.04 – 2016.09
2005.02 – 2014.03
CH.1
The starting point: technical depth from protocol, system and SIM/eSIM development
Nine years building mobile communication protocols, system software and SIM/eSIM — the foundation of a UX designer who understands complex technology in depth.
2005.02 – 2014.03